PBN Backlinks

What Are PBN Backlinks?

PBN backlinks are links that come from domains that have been repurposed to pass link juice to other websites.

These domains (known as PBNs) harness the power of their backlink profiles to help other sites rank.

PBN links are a very powerful type of backlink for more advanced users. Private Blog Network (PBN) backlinks are links built from a network of privately owned websites to another site. The PBN sites only exist to link to the main site, and hopefully push the pages up the search engine rankings.

PBN backlinks are links gained via link building on privately owned blog and website networks that exist to incestuously link back and forth between one another.

Someone (or group of people) own sites A, B, C, D etc., with A linking to C, which links to B, which links back to A and so on. A PBN is designed to trick a search engine into thinking pages are higher value than they are. 

A site owner who wants to use PBN backlinks to generate easy revenue may find themselves with a short-lived money site. 

What does a private blog network attempt to do?

PBN can sometimes work temporarily because Google factors a website’s backlink profile into its page rank. More links, in a vacuum, imply that a greater number of sites have found a page worth linking to, which is taken to be a proxy for quality. 

A private blog network, in essence, is an attempt to fool search engines into thinking a site is getting more organic attention than it really is.

In the early days of SEO, when Google was far less sophisticated, PBN backlinks were a viable, though still unethical, shortcut. Google has gotten much, much better at spotting these tactics and penalizing them. 

Still, people still try their luck, and there are plenty of articles out there telling you how to build PBN websites. 

A backlink is most helpful when it comes from an authoritative, relevant domain. Of course, getting these kinds of links takes time and capital, which is why a lot of businesses prefer to outsource the work to a reputable link build service. 

PBNs are usually a network of sites on expired domains that have leftover authority from backlinks generated by previous owners. The new owner adds some low-quality content to the site and then inserts links within these articles. 

The sloppy content is generated quickly and increasingly with the aid of AI tools–content that Google has strongly hinted is against their guidelines. What Google wants is thoughtful, original, labor-intensive content that, of course, takes time and money to do well. 

Some of the other recurring features of PBNs are: 

• The various sites that make up the network very often use different hosting providers 

• There is some content that doesn't link back to one of the PBN sites

• Each of the sites uses a different theme to try and disguise the fact they are part of a Private Blog Network

Again, buying backlinks from Private Blog Networks (or link builders who source from them) is a bad idea because these networks are usually set up to make easy money off of inexperienced SEOs.

The owners very often don’t make any effort to hide the fact they are running PBN sites and selling PBN links, which means Google doesn’t let these sites pass on any link juice.

Naive SEOs end up paying money for low-value, worthless and/or harmful links. 

So, should I buy PBN backlinks?

• There’s almost no chance of being banned by Google as your PBN is created legitimately and customized according to the algorithm guidelines in all aspects.

• You can manage the content on your PBN to have the same kind of content as on your main website to help boost backlink potential, so your website ranks faster.

• You can control your keywords as needed and input as many keywords as you want.

• Backlinks can be changed easily, so you can change them whenever Google releases an algorithm update.

• This type of PBN can last for a long time without changing them often.

• They can mitigate costs in the long run compared to buying 1-1 backlinks.

MOREOVER;

✔️ PBNs are an easy way to generate backlinks to your website

✔️ You can choose the exact pages to point links to

✔️ You can choose the optimal anchor text to use

✔️ You can create links at scale

✔️ If you own the PBN, the links are free

✔️ PBNs can work in some situations, such as generating short-term traffic increases

Now that you know what PBN is, it’s time to find an SEO agency to help you effectively implement PBN techniques and other SEO performance tools.