Pea protein in Pakistan

If you’re looking to get a little extra protein in your diet, you might want to consider an option that’s garnered a lot of positive attention lately: pea protein.

Yes, pea, as in the vegetable. But don’t laugh; there’s a good reason it makes sense as a supplemental part of a well-balanced diet.

What is Pea Protein?

Pea protein is the protein found in peas (Pisum sativum). It contains all of the essential amino acids that the body cannot produce on its own.Pea protein is a source of protein that might improve the nutrient content of the diet. Pea protein might also help people feel full for longer after eating.People use pea protein for high cholesterol, increasing muscle strength, diabetes, high blood pressure, obesity and other conditions, but there is no good scientific evidence to support these uses.

Types of pea protein

There are three types of pea protein products, all of which are made from the yellow split pea.

• Pea protein isolate: One of two types of pea protein you’re likely to come across in a store, an isolate is a powder that contains pea protein and amino acids and nothing else. “This type is great if you’re trying to lose weight and build muscle, since it gets more protein in your diet,” says DiMarino.

• Pea protein concentrate: Pea protein concentrate contains less protein but contains either additional carbs and proteins or carbs and fats. “This is the preferred product if you’re looking to add weight or as a meal replacement because it has additional calories but it’s a good source of nutrition, too,” he adds.

• Textured pea protein: This type of protein is even less processed and you likely won’t come across it as a dietary supplement, as it’s mostly used to make meat alternative products. “This is primarily for people trying to cut down on meat and focus on a more vegetarian or vegan diet,” he notes.

Health benefits:

Pea protein offers a range of health benefits, making it an excellent choice for those looking for plant-based protein. Here are some of the key health benefits of pea protein:

1. Rich Source of Protein

2. Helps with Muscle Growth and Recovery

3. Supports Weight Loss

4. Easily Digestible

5. Promotes Heart Health

6. Supports Kidney Health

7. Helps Blood Sugar Control

8. Rich in Iron

9. Anti-inflammatory Properties

10. Sustainable and Eco-Friendly

11. Supports Gut Health

How popular is pea powder in Pakistan?

Pea protein powder is gaining popularity in Pakistan, especially among those who are health-conscious, vegetarians, vegans, and individuals with dietary restrictions. The rise in fitness culture, combined with an increasing interest in plant-based diets, has contributed to the growing demand for plant-based protein sources like pea protein powder.

Here are some factors driving its popularity in Pakistan:

1.     Health and Fitness Trends: With more people becoming conscious of their health, there is an increasing demand for protein supplements. Pea protein is considered a good alternative to animal-based proteins, particularly for those who follow vegetarian or vegan diets.

2.     Rise of Online Marketplaces: Platforms like Daraz, PureHealthNutrition, and other local e-commerce sites have made pea protein more accessible. People can easily order it online, which has helped spread awareness and boost sales.

3.     Nutritional Awareness: As people become more informed about the benefits of plant-based diets, pea protein has gained traction due to its high protein content and amino acid profile, similar to animal-based proteins, but without the cholesterol or animal fats.

4.     Fit and Active Lifestyle: Fitness enthusiasts and athletes in Pakistan are increasingly using pea protein powder to support their protein intake, as it is a great source of plant-based protein for muscle building and recovery.

Though it is not yet as ubiquitous as traditional animal-based protein powders like whey, its presence is growing, and it is gradually becoming more mainstream in Pakistan. The rising trend of health-conscious eating and the adoption of plant-based diets have contributed to this shift.

Side Effects

When taken by mouth: Pea protein is commonly consumed in foods. Pea protein is possibly safe when used as medicine, short-term. It's usually well-tolerated, but some people might be allergic to pea protein.

Special Precautions and Warnings

Pregnancy and breast-feeding: There aren’t enough reliable information to know if pea protein is safe to use as a medicine when pregnant or breast feeding. Stay on the safe side and stick to food amounts.Food allergies: Allergic reactions to pea protein have occurred in children who previously reacted to peanuts, tree nuts, chickpeas, lentils, or kidney beans. Avoid pea protein if you have food allergies.

In Summary:

Pea protein is a versatile, nutrient-packed option with numerous health benefits, particularly for muscle growth, weight management, heart health, and digestion. It’s a great addition to a plant-based diet or as an alternative to animal-derived protein sources, providing many essential nutrients without the drawbacks of allergens or digestive concerns associated with some other protein powders.